Go2Bites

Full Marketing Strategy

Marketing

Austin

2025

A full-scale marketing strategy was developed for Go2Bites, a clean-label snack brand offering gluten-free, dairy-free, and seed oil-free treats. Efforts included brand messaging, social media growth, packaging design, and retail outreach—leading to a 500%+ increase in engagement and placement in 10 new stores within the first month. The refreshed identity and content strategy positioned Go2Bites as a standout in the health-forward snack space.

Summary

We partnered with Go2Bites, a health-forward snack brand offering gluten-free, dairy-free, and seed oil-free treats, to lead and implement a full-scale marketing strategy designed to drive both digital growth and retail expansion.
Our scope included brand messaging, social media growth, retail marketing support, packaging design, and multi-channel outreach. In just the first month, we increased Go2Bites’ social media engagement by over 500%, secured placements in 10 new retail stores, and led the creative direction for a full packaging redesign that better reflected the brand’s clean, family-friendly identity.

Challenge

Go2Bites had a unique and compelling product, but lacked cohesive branding and an effective marketing infrastructure to scale. Their digital presence was underdeveloped, their visual identity was still evolving, and they needed a stronger retail pitch to secure store placements.
Additionally, while many competitors in the snack space make similar health claims, Go2Bites needed to carve out a clearer point of differentiation. The brand required consistent messaging, a polished retail presence, and strategic content to build trust with both health-conscious consumers and wholesale buyers.

Solutions

We began with a full messaging revamp, articulating Go2Bites' unique value—seed oil-free, allergen-friendly snacks designed for families and everyday health. This positioning became the foundation for a new packaging system, which we concepted and designed in collaboration with the founder to be more retail-ready, ingredient-forward, and visually consistent.
For digital growth, we launched a high-performing content strategy across Instagram, email marketing, and LinkedIn—where we created targeted content for retail buyers and health-conscious audiences. On LinkedIn, we developed founder-led storytelling and retail wins that helped spark conversations and expand Go2Bites’ grocery presence.
We also supported business development by creating brand decks, line sheets, and customized outreach strategies that complemented retail conversations.