Matchday
Full Marketing Strategy
Marketing
Austin
2025
A full-scale marketing strategy was launched for Matchday, a soccer app connecting players, teams, and fans. The approach included social media content, influencer partnerships, and optimized email marketing—resulting in a 250% increase in engagement and a 40% boost in email-driven conversions within the first month. This strategy strengthened Matchday’s digital presence and accelerated user acquisition across key markets.
Summary
We partnered with Matchday, a soccer app and community platform designed to connect players, teams, and fans, to launch and execute a full-scale marketing strategy focused on digital growth, community engagement, and user acquisition.
Our work included content creation, social media strategy, influencer partnerships, and email marketing optimization. Within the first month, we increased social media engagement by 250% and improved email marketing sales conversions by 40%, helping Matchday strengthen its presence in key markets and deepen its user base.
Challenge
Matchday had a powerful product and growing traction within the recreational soccer scene, but lacked a cohesive marketing engine to scale effectively. Their content efforts were inconsistent, email flows weren’t optimized for conversions, and their digital brand identity needed sharpening to stand out in a competitive app space.
To grow their user base and activate more players, the brand needed a streamlined strategy for content, communications, and community building—all while keeping the voice authentic to the grassroots nature of the sport.
Solutions
We implemented a full-funnel marketing strategy that brought Matchday’s brand story to life across social and email platforms. Our team created and managed a robust Instagram content calendar, featuring player highlights, gameplay footage, pickup game stories, and app education—designed to both grow reach and strengthen retention.
We launched new email flows and sales-focused campaigns that converted sign-ups into active players and supported weekend game activity. We also built a growing library of branded assets, including short-form videos, static graphics, and community testimonials, that Matchday now uses across channels to drive consistency and excitement.
In addition, we leveraged LinkedIn and direct outreach tools to support strategic partnerships and influencer activations in key soccer communities.
