Meanwhile Brewing
Full Marketing Strategy
Consulting Marketing
Austin
2023
We partnered with Meanwhile Brewing to assess and optimize their internal operations and event marketing strategy. Through a comprehensive consulting engagement, we delivered a detailed analysis that led to key organizational changes, improved event planning processes, and stronger alignment between programming and long-term growth goals.
Summary
We provided strategic consulting and event marketing services for Meanwhile Brewing, a well-regarded brewery and community destination in Austin, Texas. Our engagement focused on delivering a comprehensive analysis of internal programming, operational structure, and public-facing initiatives. The resulting recommendations informed key organizational decisions that enabled the brewery to scale core initiatives while preserving brand integrity and deepening local engagement.
Challenge
Meanwhile Brewing had built a strong reputation and consistent foot traffic through organic growth, but lacked the infrastructure required to support long-term scalability. Their internal programming—ranging from community events to third-party activations—had outgrown the systems originally designed to manage them. Leadership needed an experienced external partner to assess existing operations, clarify growth priorities, and offer an actionable framework for implementation.
Solutions
Our team conducted a detailed operational and structural assessment, engaging directly with leadership and key staff to map workflows, evaluate decision-making hierarchies, and review marketing integration across public programming. We developed a formal analysis report focused on three key outcomes: operational clarity, scalable programming models, and improved marketing strategy. Recommendations included restructuring internal roles to eliminate redundancies and ensure clearer accountability, developing a long-range planning model that aligned programming with business development goals, and streamlining event marketing processes to enhance audience reach and engagement consistency. Our work also included refining the communication pipeline between internal teams and external partners to reduce friction during planning and execution cycles.
